The first use of business cards dates back to the 15th century. It was used by Chinese merchants to promote their business. One of the oldest forms of advertising, business cards have evolved over the years. While traditional paper calling cards can still do the trick, a new trend emerges that makes business cards very apt for today’s digital world. Animated business cards are all the rage these days. Keep reading to learn how they can give your business an edge over your competitors.
As you probably know, online videos can amass an enormous amount of views in a short period of time. Online users simply love to spend their time watching videos as they effectively capture their attention more than traditional text. You can take advantage of this by creating video business cards, showcasing what your business is all about and convincing viewers to follow through with your desired call to action.
When creating a business video card, it pays to stick to the basics. All the information found on a traditional paper calling card must be included such as the company name, your name, contact information and an address if your business has a brick and mortar location. But since you’re making a video, you shouldn’t stop there. There are numerous things you can add to make the video more entertaining and compelling.
One of the primary benefits of creating animated business cards online videos is that they can promote brand awareness. The video must reflect the identity of your company, from your logo, brand colors, font and even a company jingle if you have one. What’s more, you can include a call to action at the end of the video. Through this, you can encourage viewers to sign up to your newsletter, follow you on social media or click through to your website.
If you’re wondering where you should upload your animated business cards, then there are plenty of online platforms to choose from. For instance, using it as featured video of your Facebook page can lead to higher engagement rates. Keep in mind that videos on Facebook receive 8 billion hits daily. Get your slice of the pie by creating high quality videos that promote your business.
Of course, YouTube is also a great place to upload your video. This video-sharing platform is also the second largest search engine. By ranking your video business cards for relevant keywords, you can drive tons of targeted traffic.
There shouldn’t be any reason not to use animated business cards online videos. They can help your business stand out from the rest and make your target customers remember you easier. While you need to shell out money for video creation, it’s well worth it once you reap the rewards of increased traffic and sales.